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Kuching made history as it was listed 42nd for the first time in the International Convention & Congress Association (ICCA) Asia Pacific & Middle East city ranking, sharing 42nd spot with Nara and Guangzhou.
Kuching also beat better known cities like Australia’s Canberra and India’s Bangalore in listing. The world class Borneo Convention Centre (BCCK) was mentioned as one of the many reasons why Kuching is now gaining popularity in MICE (Meetings, Incentives, Conventions and Exhibitions), and hence Kuching’s first ever ranking in the ICCA.
The ICCA Statistics Report is the Global benchmark for international association convention business and a sales and marketing resource for its members to target future international association meetings. Source: Odyssey Media Group.