Pepsi Returns as Kuching Festival Main Sponsor. Introduces Limited Edition Pepsi x Kuching Festival Fair 2026 Can
Pepsi Malaysia has proudly announced its return as the Official Main Sponsor for the highly anticipated Kuching Festival Fair 2026.
The announcement was made during a press conference officiated by Dato Wee Hong Seng, Mayor of the Kuching South City Council (MBKS), where the brand unveiled a series of exciting initiatives aimed at celebrating Sarawak’s vibrant local community and food culture.
Exclusive Collectible: The Festival Can
To commemorate its continued partnership with the city’s largest food festival, Pepsi Malaysia debuted the exclusive Limited Edition Pepsi x Kuching Festival Fair 2026 Can.
This specially designed beverage can is available exclusively during the festival period and is expected to become a sought-after collectible for festival-goers.
Hemalatha Ragavan, CEO of Etika & International Exports, noted that the Sarawak community has consistently shown Pepsi tremendous support.
“To mark this meaningful milestone, we are excited to introduce the first-ever Pepsi x Kuching Food Festival limited-edition can, created specially for the festival while delivering the same great Pepsi taste that fans know and love,” she shared.
Revived Promotions and Contests
Following a highly successful run last year, Pepsi Malaysia is bringing back fan-favorite promotions to enhance the dining experience for all attendees:
- Pepsi Hour: Festival-goers can purchase a can of Pepsi for just RM1 every Monday (July 27, August 3, and August 10) between 5:00 PM and 6:00 PM. Additionally, special promotions will be offered throughout the event, including Pepsi drinks starting from RM2.
- #YourKFFBetterWithPepsi Contest: A massive food pairing contest is returning with a total cash prize pool of RM15,000. To enter, participants must:
- Purchase their favorite food at the Kuching Festival Food Fair alongside a Pepsi.
- Snap a creative photo featuring this food pairing.
- Upload the image to Facebook or Instagram.
- Include the designated hashtag #YourKFFBetterWithPepsi.
- Tag Pepsi Malaysia on Facebook or @PEPSIMY on Instagram.
Five creative winners will be selected weekly and announced live during Dato Sri Wee Hong Seng’s Facebook Live sessions, scheduled for 1:30 PM every Saturday (August 1, August 8, and August 15).
To help visitors plan their culinary adventures ahead of time, Pepsi Malaysia has collaborated with YB Dato Sri Wee Hong Seng to produce a “Food Discovery Video Series”.
Released on the Mayor’s official Facebook page, these short-form videos will provide the public with a first look at participating vendors and their signature dishes, showcasing how they pair perfectly with Pepsi.
About Kuching Festival 2026
The famed Kuching Festival Fair is set to return this coming Sarawak Day (22 July), with the event being the longest ever since its 40 years, ending only on August 16.
This highly anticipated annual event in Kuching is organized by the Kuching South City Council (MBKS) to promote local tourism, culture, and the food industry.
While the month-long celebration features musical concerts, cultural performances, and galleries, its main attraction is the renowned food fair held near the Dewan Masyarakat MBKS.
This bustling culinary showcase highlights a diverse array of local and international delicacies, perfectly reflecting Kuching’s prestigious status as a UNESCO Creative City of Gastronomy.
More articles on Kuching Festival are vailable here.
