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Sarawak Tourism Board (STB) today officiated its second participation at the international virtual marketing trade shows and fairs by participating in ITB Berlin NOW.

Held annually in Berlin, Germany, ITB Berlin is the world’s largest travel trade fair that gathers over 10,000 exhibitors from up to 180 countries to exhibit their most innovative product and services in the travel industry.

In November 2020, the ITB Berlin organiser had announced a new virtual platform of the event called ITB Berlin NOW.

By participating in this marketing virtual event, STB hopes to attract the European markets and to maintain Sarawak’s visibility worldwide despite the pandemic.

ITB Berlin NOW will take place over four days from March 9 to 12 with Sarawak delegates participating entirely virtual from The Waterfront Hotel Kuching at 5:00pm – 2:00am (Malaysia time) / 10:00am – 7:00pm (Germany time).

This global, virtual event format is offering the business networking sessions and one-to-one meeting offerings a wide range’s of online travel business opportunities in adopting the new trend and innovation that is shaping the future of travel industry in the whole world.

Sarawak is geared up by putting its best effort to make Sarawak a naturally preferred tourism destination during this pandemic and embracing the new norm of the global tourism industry.

“It is a challenging movement for all industry players during this pandemic, however, a positive development such as vaccine rollouts in the State and Malaysia generally have given tourism providers to be optimistic about travel and beyond.

“We hope the continuous fighting spirit among Sarawak industry players will push and accelerate the progress of rebuilding the tourism industry” says Sharzede Datu Hj Salleh Askor, STB Chief Executive Officer.

Joining STB as delegates on ITB Berlin NOW 2021 platform are the Sarawak tourism industry partners from Kuching, Sibu and Miri namely Authentic Borneo Tours, Borneo Adventure, Business Events Sarawak (Sarawak Convention Bureau), Brighton Travel, Cat City Holidays, CPH Travel Agencies, Ecogreen Holidays, Greatown Travel , Innosar Holidays and One Wayang Tours.

At the launching event, STB also officiated latest destination video featuring niche tourism products in Cycling, Caving & Golfing.

In addition, another special campaign video featuring Bindi Irwin on Sarawak conservation effort was also played.

The videos served the market with the most awaited excitement and adventure in Sarawak.