The Sarawak Tourism Board (STB) today made it known that another 1,000 Grab Malaysia Drivers have successfully completed the Sarawak Ambassadors Programme and now will act as tourism ambassadors in Sarawak.
The programme saw these e-hailing drivers going for an e-learning course in which they were awarded with Certificates of Completion by Sarawak Tourism Board (STB).
Launched in October 2020, the collaboration with Grab Malaysia (GRAB) is special as it is a one-of-a-kind programme which targets 5,000 Grab drivers in Kuching, Sibu, Bintulu and Miri.
Through the programme, STB hopes to raise awareness and boost the tourism industry in Sarawak by cultivating drivers to become Sarawak Tourism ambassadors.
This is done by enriching the drivers knowledge of Sarawak as a tourism destination.
Sarawak Ambassadors Programme training
Drivers under the ambassador programme were trained online through Grab Malaysia’s ‘Axonify’, an e-learning platform under the Grab Academy.
Modules for the e-learning were facilitated by SATT College to cover the Southern, Central and the Northern regions of Sarawak.
These modules were made available in English, Malay and Mandarin.
Since its launch, a total of 2,183 e-hailing Grab drivers have completed the tourism module.
Tapping into locals
STB’s effort to further engage Grab drivers is seen as along term plan to improve domestic tourism which has been been severely effected by movement control orders.
The move to appoint Grab drivers is seen as a strategic way to help the local tourism sector while at the same time boosting the intra-region Sia Sitok Sarawak campaign, Sarawak Tourism Online Ecosystem Fund and the Visitors Incentive Package (VIP) incentives.
It is hoped that the move to get Grab drivers as ambassadors to Sarawak tourism will help boost the local tourism scene while benefit Sarawak even more once the pandemic slows down and the tourism sector reopens.
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