Sarawak Tourism Board (STB) proudly accepted two esteemed awards at the BrandLaureate BestBrands Awards for the year 2022-2023.
The event ceremony was held at The Majestic Hotel in Kuala Lumpur.
STB received two exceptional recognitions under the “Nation’s Pride Award” in the Tourism Promotion Excellence and “CEO of the Year – Tourism” to Puan Sharzede Datu Hj. Salleh Askor.
According to the tourism board, both awards honor STB’s commitment and various initiatives in positioning Sarawak as a global tourism icon and a leading ecotourism destination in Southeast Asia with Responsible Tourism being its core approach, twinned with STB’s marketing campaign “Sarawak, More to Discover.”
Meanwhile, the Nation’s Pride Award for Tourism Promotion Excellence, Sarawak Tourism
Board also recognised for brand performance; brand strategy; brand innovation; brand
communication and brand cultures.
In case you didn’t know, the BrandLaureate BestBrands Awards is organized by The World Brands Foundation (TWBF) with Awards recognizing pioneering brands that demonstrated exceptional strategies and brand positioning.
The victory by STB means that Sarawak tourism is now heading in the correct direction to position Sarawak as a key travel destination in Malaysia, and South East Asia.
