In a new marketing campaign to welcome visitors from all over the world, Sarawak Tourism Board (STB) launches the Global Sia Sitok Vacations campaign for non-Sarawakians and foreigners from 1st May to 16th July 2023.
The campaign involves 51 merchants and 147 packages via the EnjoySarawak App.
Organised by the Sarawak Tourism Board in collaboration with Malaysian Association of Hotels, the Global Sia Sitok Vacations campaign is an expansion of the highly successful “Sia Sitok Sarawak” intra- and inter-state travel campaign introduced in 2020 during the pandemic.
CEO of STB Sharzede Datu Haji Salleh Askor, in a statement said that the campaign fits Sarawak Tourism Board’s thematic travel campaign, ‘Sarawak… Now More Than Ever’.
Through Global Sia Sitok Vacations , STB is targetting 9,000 visitors as they try to woo some three million visitors to Sarawak for 2023.
West Malaysians, Sabahans and travellers from everywhere around the globe can download and redeem the RM100 e-Voucher from the EnjoySarawak App, which is available for download on Android and IOS platforms.
The app offers a comprehensive guide to Sarawak’s attractions, accommodations, restaurants, tour operators, healthcare, and spa & wellness operators, making it easier for visitors to plan their trip and maximize their experience.
The Global Sia Sitok Vacations Campaign is an opportunity for participating tourism businesses in Sarawak to attract more visitors to the state and promote their offerings.
Visitors can use a single voucher per transaction and this campaign aims to drive conversion in arrivals and increase growth in both medium and long-haul markets, with continuous presence and visibility.
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